News

  1. 4 tips to successfully send your music demo to record labels

    There are a lot of bands out there, but not all of them come to a point in which they record their music demo with record labels. This is a really big deal for a band; to record a demo means to have a physical product of your music. Of course, in today’s technological era, it is relatively easy to record a demo. Basically, all you need is a computer, a few microphones and basic knowledge of a recording program (such as cool edit pro, cube base, etc…). So, whether you will record a demo or not depends on you. However, after this has been done, there is another step, far more complicated, and that is finding a record label that will consider your demos seriously and maybe start cooperation with your band.…

  2. 11 best ways for music promotion

    Are you wondering how to promote music as an artist? Being a small independent artist has always been tough. However, seeing how social media has influenced the way we take music in, it is fair to say that modern artists have several options online for music promotion. In the past several years, there have been cases of unknown musicians becoming popular almost overnight. Most of the time it comes down to luck, but none of that would be possible without having access to social media platforms to get the music out there. Today we are going to talk about the best ways and platforms you can use to promote music online by reaching large audiences. At this point in time, all of these platforms are fairly well known, but there are still folks out there who might be confused about how it all works.…

  3. Benefits of playing the piano

    From the first clap of our ancestors to today’s DJs, music has always had a strong influence on our emotions and behavior. Over time, people have learned how to build more and more complex objects that they could use in order to produce sounds and rhythm that they couldn’t do with their body and voice. One of the most beautiful instruments that humans have constructed is definitely the piano.…

  4. How to ensure constructive music feedback

    The majority of musicians are aware of the fact that no matter how good someone is and how much knowledge and experience he has, four ears are always better than two. Music feedback is one of the elements that are necessary and often crucial for one’s success in music domain. We will discuss this topic in the text that follows and elaborate several reasons why the opinion of others are important. So, why is the music review so valuable? How can you ensure high-quality and constructive feedback? Let’s see!…

  5. How to organize your tracks

    Classification means grouping the elements that have something in common; of course, the criteria for grouping shouldn’t be an irrelevant one, but rather some crucial feature. The great way to illustrate how confusing a bad classification can be is ancient Chinese animal classification that is popularised by Borges. This classification is so confusing it will give you a headache! This is why everyone should invest their time in order to provide a good track classification.…

  6. How to put relations between music and behavior of human beings

    In the Serbian movie “Turneja” (The Tour) there are many tragic, brutal, and upsetting war scenes that would normally cause tension and anxiety. However, the director of the movie has mentioned that on the premiere of this film the majority of the audience was laughing. Why were they laughing at tragic war sights?…

  7. How to track your popularity online

    It is very hard to measure one's success when it comes to a domain of art. This is because the art is highly subjective, as the evaluation of an artwork is different from person to person - “beauty is in the eye of the beholder” many would say. For example, in sports things are very clear - the fastest athlete, or the one that can jump the highest, is the best one, and that is it; there is no room for any discussion and different points of view.…

  8. Motivation & the guitar

    As explored in Man Vs. Machine - Does AI pose a risk to A&R Managers?, professionals working within the music industry are becoming more inclined to use analytics to assist with their decision-making. However, some of the most common measures of analytics and testing are limited in their predictive abilities. If the music industry is to fully draw upon the potential of big data, it must go beyond a reliance on retrospective statistics and look more towards predictive analysis. We explore the limits of current data analytics used within the music industry, and present NoticeSound, a forward-thinking software solution that is breaking ground in predictive analysis.…

  9. Moving towards predictive analysis - limitations of current music data

    As explored in Man Vs. Machine - Does AI pose a risk to A&R Managers?, professionals working within the music industry are becoming more inclined to use analytics to assist with their decision-making. However, some of the most common measures of analytics and testing are limited in their predictive abilities. If the music industry is to fully draw upon the potential of big data, it must go beyond a reliance on retrospective statistics and look more towards predictive analysis. We explore the limits of current data analytics used within the music industry, and present NoticeSound, a forward-thinking software solution that is breaking ground in predictive analysis.…

  10. Man Vs. Machine - Does AI pose a risk to A&R Managers?

    The music industry has failed to keep up with the pace of technological advancements. There is no denying that the reaction of the music business to the digitalization of their industry was harmful. While the extent of this can be debated, what is clear is that the music industry suffered from a lack of engagement with new technology. Thankfully, with the decrease of downloads and the rise of streaming, record companies are now beginning to place focus on big data, as a tool to drive the industry forward. As they increasingly look to incorporate technology-driven methods of analysis, we assess to what degree Artificial Intelligence poses risk to the field of A&R.…

  11. Music and song evaluation in practice

    All of the producers are aware of the fact that music evaluation is not an easy task. For example, in sports, the evaluation of one’s results is very simple, as all you have to do is to compare it with the results of others. It is the same thing with a product; there are objective pieces of information about its cost, quality, expiration date, production costs, etc, so you can simply calculate which product has a higher value. However, when it comes to music analysis, the whole process of evaluation is a little different. The problem is that there is not a particular music test that you can provide in order to evaluate a piece of music, as song analysis (and music analysis in general) is much more complicated than that. Music is a very specific form of art, as it is the only one that doesn’t require the sight in order to be experienced completely. However, that doesn’t diminish its complexity. Three main elements of music are harmony, melody, and rhythm, and each one has its own rules, parameters, and theoretical background. Of course, in the modern days, there are others important aspects as well. In the text that follows, some of these aspects will be elaborated in order to give you an idea what elements of a song should be considered when it comes to music evaluation.…

  12. Record labels - The importance of information

    The majority of today’s musicians are not aware of the privileges that they have when it comes to recording their music. Just a couple of decades ago, our technology would be considered as a science fiction. In the past, musicians didn’t have complex and high-tech music software; they had to record their songs by using only one channel. Can you imagine that? All of the members of a band had to play at the same time, and only one channel would record the sound produces by the whole band. Of course, only professional recording studios had this kind of expensive and rare equipment, so the musicians had to pay a lot on money in order to schedule an appointment and to record their songs; there was simply no other way.…

  13. Software that you can use to record music

    The majority of today’s musicians are not aware of the privileges that they have when it comes to recording their music. Just a couple of decades ago, our technology would be considered as a science fiction. In the past, musicians didn’t have complex and high-tech music software; they had to record their songs by using only one channel. Can you imagine that? All of the members of a band had to play at the same time, and only one channel would record the sound produces by the whole band. Of course, only professional recording studios had this kind of expensive and rare equipment, so the musicians had to pay a lot on money in order to schedule an appointment and to record their songs; there was simply no other way.…

  14. The importance and benefit of music education

    From the youngest age, music represents a very important part of our everyday lives. All of the children are amused my funny children’s song and they can’t fall asleep until their mother sings them their favorite lullaby. People usually don’t think about this very much, as it is pretty intuitive. Even without any scientific data, you are probably aware that music has a huge influence on your mood - it is almost impossible to dance along with a sad and slow song, the same way that it is hard not to tap your feet along some heavy funky beat. However, human relationship with music is much more complex than you might think.…

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  15. The value of testing before market exposure

    Fail to measure consumer feedback before releasing music, and you're placing yourself at a disadvantage in the market. A previous article in this series, 'How market testing can improve music track success,' explored different ways that testing analytics can benefit record companies and help improve their chances of market success. This piece goes further and looks specifically at music analytics and testing when applied to pre-release strategy. Several benefits are highlighted, each pertaining to multi-national major labels, as well as much smaller, indie outfits.…

  16. How market testing can improve music track success

    The first article in this two-part series, titled Why Market Validation Is Crucial for Record Companies, focused on challenges for music professionals, in an industry left rattled by technological change. Budgetary reductions, redundancies, power shifts, and unreliable metrics, are all new-age industry issues, caused directly by the process of digitalization. This follow up piece explores the specific benefits of using analytics and testing within the music industry. The traditional evaluative practices for music are assessed, along with the ability of market testing to define clear consumer markets, facilitate more effective data management and reduce the influence of bias. It is concluded by an exploration of the NoticeSound software and how this can be used to improve the success of music track releases.…

  17. Why market validation is crucial for record companies

    The music industry now finds itself in a perpetual state of transformation, creating considerable challenges for record companies. Much has been written on these issues, with little focus on solutions. Still, market validation for music is becoming an increasingly useful tool for industry professionals. This article explores the necessity of high-value financial investments being made on the basis of market research and supporting data, and not only on creative instinct and public metrics.…

  18. Why Bandcamp is so popular among new artists

    For new artists streaming services like Apple Music, Spotify and Deezer can be a great challenge. However, with a different business model than most other streaming sites, BandCamp is turning into a viable option for new and indie artists.…

  19. Deezer's road to success

    Many people look at successful startups and think that their success came overnight, something which in most cases can’t be farther from the truth.…

  20. How listening to music can improve your life

    The effects that listening to music has on us is something that researchers have been investigating for years. Studies have shown that listening to music can actually improve your life…

  21. The importance of having control over your music

    Recording music is about the simplest part of the process, it’s what happens once the recording is done that matters most - the where, when and how.…

  22. Your taste in music is influenced by your friends

    Our friends have the potential to have a big influence on what music we listen to, especially when it comes to discovering new music…

  23. What does your taste in music say about your personality?

    A group of psychologists at Cambridge University set out to find some of the answers and designed a test to determine whether music taste does in fact reflect personality types.…

  24. The problem with biased music listening

    About sentiments, exclusionary behaviour, and a potential solution.…

  25. Streaming music goes mainstream

    Twitter recently invested a large chunk of money into SoundCloud. It may well be a sign that streaming has grown from a relative gimmick to a legitimate player in the way people consume music.…

  26. Sounders Music lanceert eigen label indie4talent

    The Lighthouse eerste act op digitaal talentenlabel…

  27. NoticeSound and Motivaction combine expertise

    Targeting music consumers even sharper by combining insights.…

  28. Interview Willem Bloem

    About Sounders Music and Willem Bloem. How does it work and where is it going?…

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  29. Sounders Music voorspelt hitpotentie van nieuwe tracks

    Kwaliteitskeurmerk verstevigt onderhandelingspositie artiesten…

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  30. Dutch based start-up Sounders Music is disrupting the traditional Music Industry

    Breaking into the music industry is hard. A lot of great talent gets overseen and the current industry seems to emphasize on successful stars only…

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